New emailing module for event marketing A practical guide to organizing email invitations, event marketing campaigns, and post event emails from one central place.

Build smarter event communication, not just emails

Great events are built on clear and timely communication. When messages are scattered across tools, it becomes harder to stay consistent, react quickly, and understand what actually works.

With idloom’s emailing module, all event communication lives in one place. Invitations, campaign emails, and follow ups are created, sent, and tracked directly from your account. This makes it easier to stay organized, collaborate with your team, and keep every message aligned with your brand.

By bringing email creation, delivery, and performance insights together, organizers spend less time managing tools and more time engaging their audience. You can see how recipients interact with your emails, adapt your messaging accordingly, and build communication flows that feel relevant from the first invite to the final follow up.

Understanding the emailing module structure

The emailing module is organized into four main sections designed to help you move from strategy to execution and analysis.

 

1. Dashboard and reporting
   The dashboard shows global statistics at account level, including average open rates, click rates, bounces, and campaign trends. This gives a quick overview of how your communications perform over time.
2. Campaigns list
   All campaigns are displayed as cards with previews, status, campaign type, and language. Users can switch between card view and list view depending on their preference.
3. Email Templates
   Templates can be created by your team or selected from idloom’s default templates. These templates can be duplicated and reused as a base for future campaigns, helping maintain brand consistency.
4. Media library
   The media library allows you to organize images into folders and subfolders. Images stored here can be reused across campaigns and templates

Creating an email campaign: choosing the right campaign type

When you create an email campaign in idloom, the first real decision is not about design or content. It is about who should receive the email and when. This choice determines whether your campaign is a one off message or an ongoing communication linked to an event.

idloom offers two distinct campaign types, each designed for a specific communication need.

Campaigns based on imported contacts

This campaign type is built for situations where your recipients are not necessarily tied to an event in idloom. You upload a file containing email addresses and use it as the audience for your campaign.

This approach works well for sending invitations, announcements, or post event messages to external contact lists. Because the audience comes from a file, the campaign remains static. Only the contacts included at the time of sending will receive the email.

Once the campaign is sent or scheduled, idloom tracks how recipients interact with it. You can see who opened the email, who clicked, and how the campaign performed overall, but the audience itself does not change after sending.

 

Think of this type as a snapshot campaign. You define the audience once, send the message, and move on.

Event based campaigns

Event based campaigns are directly connected to an event and its attendees. Instead of uploading contacts, you select an event and a segment, which is simply a group of attendees matching specific criteria, such as all guests or a particular ticket type.

This campaign type is more dynamic and offers two different behaviors.

1. A one time campaign sends a single email to everyone who belongs to the selected segment at that moment. It is ideal for reminders, announcements, or last minute updates where timing matters and the message should only be sent once.
2. An automatic campaign behaves differently. It sends the email the first time you activate it, and then keeps running in the background. Every new attendee who later joins the selected segment automatically receives the same email. This is especially useful for confirmations, onboarding messages, or information that every new registrant should receive without manual follow up.

 

In short, one time campaigns speak to a fixed audience at a specific moment, while automatic campaigns grow with your event and keep communication consistent as new attendees register.

Designing emails with the drag and drop editor

The built in email editor allows users to create branded emails without technical knowledge.

• Drag and drop blocks such as text, headings, buttons, and images
• Use predefined templates or start from scratch
• Insert images directly from the media library
• Adjust content and layout visually

 

Images can be uploaded directly to a campaign or selected from shared folders in the media library. Once the content is ready, the email can be sent or scheduled immediately.

Tracking and managing campaign performance

Each campaign includes its own performance dashboard. This view provides insights into delivery status, open rates, clicks, bounces, and overall engagement. From the campaign list, users can easily monitor status, duplicate campaigns, or archive completed ones for reference.

 

Enjoy,

The idloom support team.