Customers - the financial contributors amongst the Attendees

Discover idloom's unique settings: the ability to differentiate attendees from customers. Here's how this cutting-edge distinction can supercharge your event success:

💰 Boost Your Bottom Line: Unleash the potential for increased revenue. By clearly identifying the customers who pay for registrations, you can ensure that your billing is spot-on. No more confusion about who should foot the bill, which means more money in your pocket!

📊 Insights That Drive Growth: Transform your data into a goldmine of information. Our system breaks down revenue by customers, so you can see which customers are your biggest supporters. Use this insight to tailor your approach and keep those key players engaged.

🎯 Tailor-Made Customer Engagement: Personalize your communication and marketing efforts to suit your customers' needs. With our system, you can identify the individuals you should send your promotional messages.

🛠️ A Seamless Support Experience: Customer support becomes a breeze. When you know who your paying customers are, you can offer them dedicated assistance. They'll love the attention and feel like the stars of your show.

📈 Data-Driven Decisions: Your event success story starts with data. Our system lets you analyze attendance on one side and then financial metrics by customer on the other. Make your future events even more spectacular with the insights you gather.

📑 Compliance Made Easy: Navigate tax and legal obligations with confidence. If your events have different tax requirements or legal implications for customers, our system simplifies compliance. No more headaches; just seamless event execution.

🚀 Upsell Like a Pro: Maximize your earnings. Recognizing your customers opens doors for cross-selling and upselling opportunities. Offer them exclusive merchandise, add-on packages, and more to enhance their event experience.

Create Customers
Manage Customers

1. Create Customers

The first step of every Paid Event registration is always to create a Journal and link it to your Event. If no Journal is linked to your Event, you will not have any Customers or Financial documents generated.

How are Customers created?

Customers are automatically created when an attendee registers for an event. The system identifies and creates a new customer in the invoice module. A customer is created per registration, this means that if the same attendee registers multiple times, multiple Customers will be created.   

What information is linked to a Customer?

A Customer contains all the financial information from the Attendee form and associated financial documents ensuring you have comprehensive data. 

In the Customer Overview you will find the most useful information:

First the Name
Company name
VAT number
Email
Country

If any of these fields are not included in the registration form, the corresponding column will be left blank. To ensure all entries are complete, please use the default fields provided. You can find instructions on how to do this in the next section.

How to differentiate default fields from custom ones?

In your event:  

Navigate to your form (Registration > Form link). 
Click on the “Display fields names" toggle.
Next to the label, you will see the field name.  
Identify the default fields from the custom ones. Custom fields always contain the entry “free_field”. Default fields contain a value, like “firstname” for the First name field.  
Make sure that all the default fields from the Customer table have been activated if you want them all to be displayed in the table. The fields from the table are:

Name - firstname & lastname
Company Name - cpy_name 
VAT Number - cpy_vat_number 
Email - email 
Company Country - cpy_country

Display the field names.

Filter on the desired criteria.

Manage Customers

Filter your Customer overview

Navigate to the Invoice Module > Customer Section.  

Click on the “Filter” button. 
Specify what criteria you would like to filter on. You can filter on one or multiple criteria.

Name - This allows you to filter on the Name of the Customer 
Company name - this allows you to filter on the Company name of the Customer - VAT number - this allows you to filter on the VAT number of the Customer
Email - this allows you to filter on the Email of the Customer 
Country - this allows you to filter on the Company Country of the Customer
Status - this allows you to filter the Status of the Customer

All fields are free fields, except for the Company Country and the Status which are choice lists, meaning that you can type in letters for your research. For the choice lists, you need to select an entry that you would like to filter on.  

No need to save, your changes are directly applied. 

click on the filter button.

Remove filters

Click on the cross next to the filter button.

Click on the “Filter” button. 
Then on the “Clear” button to clear your filters and to display the complete list of Customers.

Click on the filter button or on the cross. Click on the clear button.

View Customer Details

Navigate to the Invoice Module > Customer Section.  
Click on a Customer to view their details.

Navigate to the Invoice Module > Customer Section.  
Click on the three-dot menu next to the desired customer.
Select “View details”.

You will find all the financial details and documents that you need: the invoices, credit notes, and proformas linked to the Customer.

View the details of a participant.

Change a Customer's Status

Organizing your customer records is made easier with our ‘Archive Customer’ feature. This feature lets you store customers that are not currently active, but whose details might be needed in the future, in an archived list. Whenever you need to access their details again, you can easily restore them to their active status. Additionally, we have introduced a new feature that allows you to permanently delete archived customers. This ensures that your records are always up-to-date and clutter-free.