Association events come with numerous challenges. You need to encourage member attendance, track registration forms and attendee data, and ensure your team completes the necessary tasks. Even after your delegates leave, there’s still a lot of attendee data to sift through and analyse for your next event.
Most likely, you use a membership management system (MMS) to keep track of all member data. You then use this data to plan events, engage with members, and collect feedback through event management software. But is managing your operations across different systems the most efficient use of your resources?
One great way to streamline event management is to integrate your existing MMS with online event registration and management software. These platforms provide various tools for automating important tasks, maintaining organisation, and making data-driven decisions.
By merging MMS with event management software, your team can access data from a single source, increasing productivity, reducing errors, and improving interactions with members.
Benefits of Integrating MMS and Event Registration Management
Integrating event and membership management systems simplifies tasks and helps your staff make more informed decisions. This leads to several benefits, including:
Streamlined Event Planning
Your staff can access all event-related information from one location, including schedules, task lists, and member contact information. They even receive automated reminders to keep them on task. Not only does this reduce errors, but it also saves time and increases efficiency.
Event registration platforms can also automate repetitive tasks like sending reminder emails, processing registration, and verifying members. Allowing the platform to access member data improves the accuracy and efficiency of automated tasks. This frees up your staff to focus on tasks that require critical thinking, such as content creation and activity planning.
One of the greatest benefits event registration platforms offer is automatically checking if the people registering for your event are association members or not. This enables you to offer different rates for members and non-members, as well as access to different parts of your event for members. This not only incentivises members to register but also encourages non-members to join your association to gain more access to your event.
Improved Data Accuracy and Consistency
A common pain point for organizations without integrated systems is data inconsistency. Staff members may need to manually enter the same information into different systems multiple times, leading to errors. Member data might not be updated fast enough, causing emails to be sent to the wrong address. This wastes time, results in poor decisions, and reduces workplace morale.
Integrating your MMS with an event registration platform ensures your team has access to the most up-to-date data. Staff members no longer have to perform redundant data entry, allowing them to work on more important tasks.
More Personalised Marketing Campaigns
The ability to pull information from your MMS on demand means you can automatically address members by their preferred names and membership types (e.g., gold member, premium member) in emails and other marketing materials. This personalised approach increases the likelihood of members attending your event.
Member data can also reveal which social media channels your members use the most. This information helps you build a marketing campaign that reaches your target audience.
Simplified Membership Renewals and Upgrades
Automating membership renewals with an integrated MMS and event registration platform makes the process more convenient for members. Your integrated system can pre-populate form fields with member information and send automated reminders about upcoming renewals. Simplifying this process increases the likelihood that members will renew or even upgrade their membership.
Even better, an event registration platform can instantly verify if attendees are members or non-members and check if members have paid their dues. If not, the platform allows them to renew directly on the registration form!
Improved ROI and Performance Tracking for Events
Event registration platforms automatically collect and organise data on registrations, activity participation, and delegate feedback. Combined with your existing MMS data on members’ interests and past interactions, this provides valuable insights for your next event.
You can focus on sending invitations to members who regularly attend your events. Additionally, you can select the most popular sessions and workshops based on data about attendee engagement. These data-driven decisions will help improve ROI and boost attendance at future events.
Better Data Management Equals Increased Efficiency
As association event planning becomes more complex, simplifying data management becomes increasingly important. Event planners need quick and efficient access to member information to make informed, data-driven decisions. Integrating your MMS with an event registration platform provides the tools necessary to make your association activities more successful.
idloom is an event registration platform that seamlessly connects with any third-party software and integrates with your existing ecosystem. Contact us to book a demo and see how our flexible integration module can streamline your event planning and improve your ROI.