CRM

Customers & Members Relationship Management

From client and/or member acquisition to everyday management, CRM systems are a must in today’s digital corporate ecosystems. At idloom, we have an extensive experience and renown expertise in establishing optimal CRM strategies for our clients.

A strategic approach

As with everything we do, we first start by thoroughly analysing your business and its competitive environment. This analysis allows us to define your optimal CRM strategy and to select the best tools for your specific needs.

Data acquisition

An important part of any CRM strategy is to define the most effective data capture strategy for your organisation. Building upon your already available data sources, we ensure a clear understanding of your clients and prospects.

Interaction scenarios

Customer relationships are a succession of multiple interactions and stages. Idloom translates each of these stages into a flow of successive steps, clearly identified and in line with your everyday experience, from the first visit to the site all the way through to loyalty programmes.

Data monitoring

Knowledge is power! By thoroughly analysing the flow of information passing through your CRM, we are able to extract key findings giving you perfect control over your business development.

Optimal conversion

By systematically sending out targetted messages to identified customers and prospects at the right time, idloom enables you to maximize your conversion rate across your sales channels.